Nike reaches a new sales record with an increase in its shares by 15%

Nike inc.He shot at a historical maximum in the last sign that consumers are opening their wallets more than expected as pandemic decreases in much of the world.

The shares rose up to 15% on Friday morning to an intradiary record of US $ 153.09 after the company project that this year's income would exceed US $ 50.000 million for the first time, benefiting from the rebound in growth in North America.

The company predicts a low sales growth of two digits in the current year, which will end next May, executives said Thursday night after reporting fiscal results of the fourth quarter better than expected than expected.Growth will be faster in the first semester as consumer interest recovers.

"Nike is one of the best brands on the planet, the global consumer is very strong, the company is promoting its connection with the consumer through technology, and the company's distribution model is moving away from wholesale sale"Jefferies analyst Randal Konik wrote in a research note."The shares should rise another 50% from here".

Nike has gained impulse as sports leagues and events resume in the USA.UU.And Europe reopens its doors, promoting a renewed demand for its shoes and clothing.

Several analysts increased their pricing objectives on actions after the sportswear manufacturer registered sales growth in its regions the last quarter, promoted by record income in North America.Global sales almost doubled at US $ 12.300 million in the period that ended on May 31, said the company in a statement.That exceeded analysts' expectations.

Sales growth is not just a sign that the company has exceeded the challenges of the pandemic.The executive director John Donahoe is also pressing to radically reduce the wholesale distribution eliminating many of its retail partners in favor of direct sales to the most lucrative consumer.That led to an increase in sales of the Nike Direct division, which shot 73% in the last quarter.He has also marked the beginning of better margins.

"We are building a new financial model that will continue to promote profitable and sustainable long -term growth," said Matt Friend, Nike financial director, in the statement.

North America had previously been a problematic market for Nike, hindered by supply chain problems that prevented products from reaching consumers. Algunos de esos envíos retrasados ​​se incorporaron a este trimestre, lo que ayudó a los ingresos mayoristas a medida que los estados de EE.UU.They relieved virus -related restrictions and many sporting events returned entirely.

Chinese deceleration

H&M y Nike enfrentan boicots en China por criticar los abusos laborales en Xinjiang

At the same time, Nike's sales growth in China, which until recently had led the company's reactivation, is beginning to cool.Income rose only 17%, and less if currency changes are excluded, at US $ 1.930 million, breaking the expectations of US $ 2 analysts.250 million. Los resultados pueden reflejar el impacto de los boicots de Nike y otras marcas sobre las declaraciones corporativas sobre el trabajo forzoso relacionado con la producción de algodón en la región de Xinjiang.

Even so, Baird Equity Research analyst Jonathan Komp described China's results as "much better than he feared".

The company predicts a medium -out adolescence growth in China in the long term.

Meanwhile, store closures persisted in Europe, the Middle East and Africa throughout the period.But Nike has been able to reopen almost its entire network, with 99% of the stores in the region now in full functioning or open with reduced hours.