Second -hand luxury shoots 50% in the United States: "Now people are more practical"

Buying clothes and accessories already released and used by another person is a practice that has grown 50% in the last five years, and that this year will move more than 138,000 million euros.In 2030, this figure will almost triple.

Luis Lara, Professor of Internationalization of ISEM, provides a flood of very significant figures: "According to a study by Thredup, a American company dedicated to online sale of second -hand clothing, this market will grow almost twice faster than the segment of theFast Fashion at the end of this decade. "

Spain data

And in Spain?Lara assures that there are no data, only those published by "a company, human, which represents a portion of the total market. In 2015, it had 40 stores that sold 2.8 million garments. In 2019, the number of acquired articles amounted to5.2 million in 53 establishments ".

The truth is that stores dedicated to this practice proliferate and also consumers who approach it.S.B., 25, treasures in his closet a mono of mechanic from Le Mans.He cost him 1 euro and has now become a piece of collector that lovers of novelty fashion would be proud to have.

This is one of the foundations of the second hand: to get pieces that would otherwise be impossible to achieve, either because of its high price, because they are no longer done or for its exclusivity.

Luxury chollos

Agustín Liébana, owner of the Madrid Ventage Vintage and Director for 20 years of the Hermès boutique in the capital in the capital.In his establishment (Diego de León, 34) he sells second -hand luxury items.

There they can be found from the mythical Chanel 2.55 bag, which in the brand store exceeds 4,000 euros, for 3,000 if it is in perfect condition, and between 2,000 and 2,500 if you have any damage.Or, the crown jewel, with waiting lists worldwide: the Birkin model of Hermès, which of the 9,000 euros that costs new in Victiaire Vintage is achieved for about 6,000.

But how does Liebana achieve these objects that he then gets for sale?They generally come from people, he says, "capricious, who bought and then did not put, like those 14 pairs of unreasonable Chanel shoes" that he has recently received, or "bags gave a husband to his wife, to this noHe liked it but did not want to change it, and that he has not used. "

Liébana has noticed a before and after in the sale of second hand following the pandemic.According to her, people have changed the values of people: "Now people are more practical and less frivolous, it shows that there is less nonsense and also less social acts. It is spent with less joy."Therefore, it continues, there are more people who want to sell.

An ethical issue

Most of their clients have already turned 50, although it also sells a lot to women between 30 and 40 years old.But the second hand is not only for this type of consumers, young people approach it for other reasons.As S.B. says, "it is an ethical issue. As is the fashion in terms of labor and environmental rights, I prefer to buy these products instead of the new ones."

This point affects Luis Lara, who explains that "the second hand has shot for causes associated with values that the client seeks such as reuse and recycled in the face of the environmental impact of buying new clothes. And perhaps also, in the strata of consumersYounger or with fewer resources, to focus spending on other categories of products and services. "

The UPCyCling Movement (recycling and elevating) is also associated with this current, which consists of the fact that the designers themselves create collections from garments and tissues already used.A concept that, for Lara, allows "brands to be faithful to values related to social impact, which will be decisive in the future of the sector during this decade. Consequently, almost all large are developing this face B ofYour business, with the sale of recycled and second -hand products certified. "

According to the criteria of