Used children's clothes, another Focus from Greatndier |Companies |Business |Briefcase

GoTrendier, plataforma virtual para la comercialización de ropa usada, fundada hace cinco años, avanza en un mercado que cada vez tiene más acogida por lo que representa en sostenibilidad y quiere extenderse a la moda infantil.

(Getrendier application closes Ronda with US $ 3.5 million).

Amid the collaborative boom and the importance of reducing the environmental impact, it has achieved expansion in both Colombia and Mexico.

La industria de la moda es la segunda industria más contaminante del planeta a causa del modelo fast fashion de comprar, usar y tirar y el re-commerce es una alternativa más sostenible que se está consolidando como hábito de consumo.

For Jesús Monleon, Cofounder de Gotrendier, it is estimated that for each used fashion garment, 80% carbon footprint is saved.

Ana Jiménez, country manager en Colombia, dice que el mercado es importante por dos razones: la penetración de teléfonos inteligentes y el interés que despierta por la moda y la industria textil, frente a otros países de la región.

Mexico and Colombia will close this year with a turnover of 40 million dollars, which represents a 150% growth compared to 2020. Para el 2025, la expectativa es que se alcancen los 77 millones de dólares, explica.

"In 2021 we wanted to strengthen our leadership in Mexico and Colombia and now we want to climb it".What we will surely open is new verticals and by 2022 the opening of the sale of used clothing will come.

He maintains that Greatndier makes it easier for garments.

In fact, the world fashion market will experience a boom in the coming years promoted by centennials, a generation highly committed to the environment.

"Our goal is to continue growing more to our mission, which is to change the way women consume fashion, so that they do so in a more sustainable and social way, generating positive -scale positive impacts," says the platform.

Hoy en día, en ambos países la aplicación cuenta con más de 6 millones de mujeres registradas, más de 15 millones de prendas publicadas, más de 2 millones de prendas vendidas, y se sitúa en el top 5 de plataformas de compras más descargadas en los dos países donde opera, según el último ránking de Appanie.

In Colombia alone it has 3 million registered girls, 8 million published garments and around 1 million garments sold.

More than 5 are published every day.000 new products and that is growing, “it is practically an important catalog.This makes it possible for everything published to identify garments or accessories like those who navigate the platform, ”says Ana Jiménez.

The buyers' profile is characterized by women from 24 to 40 years, while the vendors are between 28 and 40 years.

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