Vèrtic Outdoor criticizes deficiencies of certain brands following the advance of the Sell in for the cold 22-23

(14-1-2022).From the Vertic Outdoor chain, its headquarters, Francesc Bergés, laments the adverse consequences of the advancement of programming for autumn-winter 2022-2023.He maintains that there have been cases of "lack of indecent professionalism" and trusts that "the lived does not happen again".

The expectations that the owner of Vèrtic Outdoor, Francesc Bergés, showed last September, when he predicted that "if the weather accompanies us, we will be facing one of the best winters of recent years" are being a reality and "the season in generalHe is going superb, ”said Bergés.

More in particular, Bergés explains that some families could go much better if it were not because "there is no gender to sell".Thus, he explains that “the eternal promise of mountain ski.Without them, skis cannot be set up and there are many sales that are not culminated ".In other cases, due to supply problems, there have only been high -end products in store that have not fitted with consumer wishes.

On the other hand, the owner of Vèrtic Outdoor explains that "everything is going very well in clothing, all brands have had a very good level of sales and with very suitable margins" and highlights that "there is an impressive rotation in footwear, it isSomething giant ".In any case, he reiterates that he is being a great season, although some families could go better, and hopes to recover those families in the campaign.

Tensiones de precios

As for prices in the mountain sports retail in the current winter campaign, the retailer considers that “there are light and dark, we are in a market with many tensions, there are many actors, there are full-plays and there are pure retailers and pure retailers andHard, in that context price tensions are generated and that involves more tight margins ”.

With regard to the stores in its chain, it explains that ”we have a minimum, acceptable margins policy to work, both online and in stores and keep them independently of what can happen in the market, while what we are looking foris to generate traffic in the store offering exquisite advice ”.

In that sense, and given the growing concentration that is being given in the retail, Bergés considers that "a consumer when entering a point of sale wants to see variety and wishes to receive novel information from a reliable source".Taking that into account, the retailer explains that Vèrtic stores act “giving the brands the greatest prominence, with specific spaces for them;In addition, we train our staff about each product so that you can make an absolutely adequate prescription ”.Bergés adds: "We are super specialized mountain technical retailers, we can spend a lot.

Marcas selectivas

Abundant about brands, Bergés observe that these are increasingspecial treatment and if it is placed in an inappropriate place, all the work done to create it ”falls.

The retailer adds that “a good part of manufacturers and distributors are sectorizing the point of sale for different reasons.I think it will be an increasingly clear dynamic and constitutes a good path.In the end, not everyone can sell everything.Suppliers must ask what each point of sale gives them.It seems perfect that they decide to be in some places and in others not ”.

Regarding the advance of the program campaign (Sell in) that has occurred for the assortments of the next autumn-winter 2022-2023, the retailer is very critical.It emphasizes that “some suppliers did not even have the samples.There has been a lack of indecent professionalism in that regard ”.Bergés warns that “the result of this way of acting will not be good.Hopefully this will never happen again because, as technical retailers, we need to make a very good product selection and this time it is costing us ”.

Un 2022 para fortalecerse

Vèrtic Outdoor currently has three physical stores (in Barcelona, Sabadell and Manresa) and an ecommerce.For this year its objectives are “working to strengthen internal organization.We do not consider open more stores.However, by 2023 we would like to go further, if circumstances allow it, ”explains Bergés.

As for billing of the past 2021, the owner of Vèrtic Outdoor states that "it is not yet closed, but we know that it is very good" and concrete that "we have grown offline very significantly but we have grown very little in the online slope".

Bergés attributes the slightest online movement that “there is a direct impact of the price issue.Our website has sold what it could sell taking into account that we maintain the price we have in the store and the price variant in the online world is very important ”.

Vèrtic Outdoor online customers are mainly national, with a very small percentage of international buyers, mainly from countries such as Germany, France or Italy.

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