Very profitable diapers: babies have become a business reef
- I. Labrador / Y. García
It is a business niche to which about half a million new potential clients in our country are incorporated every year in our country.But it is not they who spend money, but their parents, their uncles, their cousins, their neighbors, their grandparents...Taking as a scales that for each birth there are five people who buy a gift for the baby, the result is that at least 2.5 million people acquire some gift with which to give a newborn.Babies have become an opportunity for entrepreneurs.
"En este sector sucede una cosa muy curiosa, y es que el mundo del bebé no cae, a diferencia de otros.It always remains, "says Ataulfo Arrospide, founder of the Noñoño brand, specializing in textile products for babies, which distributes its garments in both traditional stores and in an online store.In your case, the key is in the design of your t -shirts and bodys, with striking logos and bright colors.
Este emprendedor, además, aporta una de las claves que convierten este nicho en una oportunidad: "Para el bebé siempre hay un momento de capricho, alguien que quiere comprarle un regalo, y ese factor influye, porque el regalo es el camino de entrada al mercado".
Quality test
The newborn's reef in their favor with that it is a business segment in which the destination consumer is stable, and there are also someone willing to look for an original gift for the baby, indicating that the marginOpportunity is very wide. Sin embargo, hay una barrera que conviene no descuidar: la de la calidad.
"Mothers are super demanding with what they are going to put on a baby.If you sell a body and break a bracket, or the print is plasticized and it is not of quality, you can find adverse comments that make you sell less.If you make babies products they have to be of high quality and, in the case of textiles, you should not neglect the sizes.We, from 0 to 1 year we have five different sizes ".For babies up to a year, the textile offers a great opportunity.Beyond looking for another product typology.
Games and Education
In Imaginarium, the franchise chain specialized in toys and gifts for children, corroborate that that of newborns is one of the most sale segments."Our main business is part of between 0 and 3 years," they detail from the company.And what is being sold most?Here is a trend that should not neglect when betting on a product to place in the children's market. "Se venden muchos juguetes, pero sobre todo, cada vez tienen más tirón aquéllos que cuentan con un componente educativo", esto es, que combinen el lado lúdico con el aprendizaje del bebé.
From the crib to the gym
Fróópide discovered this business niche almost fortuitous.When he had his first child, he realized that the market barely offered options "beyond the classic blue or pink body".So, since he did not find informal clothes for his baby, he chose to set up a company with his wife dedicated precisely to this.Something similar happened to Santiago Ibáñez and Silvia Moneo, small -minded partners. "Un día, cuando estaba en casa, observé que a mi hijo le gustaba subirse a la bicicleta de spinning que teníamos".
Ibáñez began to show the market in search of sports devices adapted to the little ones, where appropriate for a four -year -old boy."I only saw something in the United States, Great Britain and Australia, but I found nothing in Spain".And that's how the bulb was lit.What if he took care of distributing this type of articles for parents with restless children?No sooner said than done. Pequefitness distribuye productos de fitness para niños a partir de 3 años. En su caso, la barrera de entrada que se encontró fue "al desconocimiento por parte de la sociedad de cómo beneficia el deporte a los niños.The parents distrust ".Who does not are the institutions.And it is that customers who are best responding to their catalog are "schools, hospitals and gyms".Prices start from 100 euros.
