Gwyneth Paltrow, Rihanna, Kim Kardashian, Lady Gaga ... The list of celebrities with beauty firms is long, and now one more adds: Scarlett Johansson has announced the launch of her line of facial care products for 20222.
The actress, who is in the midst of a millionaire demand to Disney for the streaming premiere of her latest film, is not strange from the world of beauty.For years it was one of the faces of L’Oréal Paris.Now, Johansson immerses himself in his new adventure by the businesswoman, Kate Foster, and with the financing of The Najafi Companies, a private investment company that has supported brands such as Moon Oral Care and Pattern Beauty of the actress alsoRoss.
In the new brand, of which the name is not yet known, Scarlett Johansson will hold the position of President and will have creative control over the line.For its part, Foster will be the company's CEO.For now, more data is unknown in this regard, unless it will be a clean and accessible cosmetics line to all pockets.
«Since I was a girl, I have been fascinated by the transforming power of beauty.My mother instilled in me the passion for personal care since I was a teenager.Several years ago, I went back in my beauty agreements with the aim of creating something faithful to me.The result is a clean and accessible beauty approach, ”said the actress.